Sky News Arabia’s Lubna Bouza receives ‘Achievements in Media’ award at the Arab Women Awards 2024
Sky News Arabia, an IMI company, has announced that Lubna Bouza, Head of Business News and presenter of ‘Business with Lubna’, has received the prestigious ‘Achievements in Media’ award at the Arab Women Awards 2024. An annual awards ceremony by Arabian Business as part of ITP group, the 15th edition of the Arab Women Awards took place last night at Jumeirah Mina Al Salam in Dubai.
Attended by prominent journalists, presenters, and media industry leaders, the event celebrated the region’s many inspiring Arab women who are excelling in their fields and making a positive impact on society.
Bouza – who was selected for the award out of 650 entries – is one of the leading Arabic-speaking anchors in the business world. With a distinguished career, she has established herself as one of the region’s most prominent business journalists, known for her well-informed, yet accessible, insights regional and international business, economics, energy, and finance. An integral part of the Sky News Arabia team since 2016, Bouza has tackled complex issues in a straightforward and conversational format, aiming to empower audiences of all demographics to engage with the world of business.
Launched in May of this year, the success that ‘Business with Lubna’ has achieved in just five months is a reflection of Bouza’s unique set of skills. With its hybrid format achieving a strong following across TV and social media, statistics prove that Bouza’s approach transcends generations and geographic locations.
Featuring a mix of topical and evergreen subjects, as well as interviews with featured experts, the show averages 20 million organic views per month and has surpassed 100 million organic views since its launch in May of this year. It is one of the most-viewed programmes on Sky News Arabia’s social media platforms, attracting high engagement from both men and women across the Arab World. The show’s audiences spans all age groups, including individuals from Generation X through to Generation Alpha.
The programme was launched as part of the channel’s transformation over the past year, driven by IMI, a global media group headquartered in the UAE. At the heart of this transformation was the commitment to developing innovative programmes that deliver meaningful content, enriching audiences’ lives and empowering them through knowledge, news, and factual entertainment. Business with Lubna embodies this strategy, captivating viewers with insightful reporting and dynamic storytelling, quickly becoming a standout in the network’s line-up.
Nadim Koteich, General Manager of Sky News Arabia, commented: “I am thrilled to congratulate Lubna on this great achievement, which is a testament to her dedication, and the commitment of our team at Sky News Arabia to delivering important business stories to diverse audiences across the region. Through her programme, Lubna has challenged the perception that business news is dry and exclusive, democratising it with fresh, vibrant storytelling techniques that make it relatable and engaging to people of all segments.”
Bouza holds more than 12 years of experience in the media industry, including eight at Sky News Arabia, a role she moved into from CNBC Arabia. Holding a Master of Business Administration (MBA) in Economics and a Master’s in Applied Finance and Banking degree from the University of Wollongong, she has been recognised with various awards and accolades. Along with her latest win at the Arab Women Awards 2024, she was named one of the top business editors in Arab media by Arab News and was presented with the silver award in the “Female Thought Leader of the Year - Business Services” category at the Stevie® Awards for Women in Business.
Bouza expressed her gratitude for receiving the award, stating: “I am grateful to ITP and Arabian Business for this special recognition, which reflects the efforts of an entire team at Sky News Arabia who are dedicated to making business news accessible to people of all segments. It is an honour to be recognised alongside so many inspiring Arab women, and to represent an example that I hope will encourage the next generation of female journalists and broadcasters.”
Business with Lubna airs Monday through Thursday at 15:30 UAE time on Sky News Arabia. Viewers can catch the latest episodes by visiting the Sky News Arabia website, the SNA Business website and on Facebook, Instagram and TikTok. Previous episodes are also available on YouTube.
For more information, follow @lubnabouza, @businesssna and @skynewsarabia.”