Renowned journalist and veteran media figure Emad Eldin Adeeb joins Sky News Arabia
Sky News Arabia today welcomes veteran Egyptian journalist and media figure to its team as host of a new talk show titled in his name ‘Emad Eldin Adeeb’. Set to air weekly, the new programme will feature prominent personalities, politicians, and decision-makers.
Bringing close to 50 years of experience in the pan-Arab media landscape to his new role, Adeeb will share his insightful commentary on significant events and wider trends in the region. Known for his characteristic calmness, Adeeb will bring back the simple interview format where the dialogue with his guests is the product itself. His viewers will tune in to gain a greater understanding of the political world in the Middle East at a time when all eyes are on the region.
Adeeb, a pioneer in the media world as the host of the first interactive Arabic talk show in the early 1990s, will work closely with the team of experts at Sky News Arabia to deliver a roster of guest exclusives, keeping audiences in anticipation of the thought-provoking conversations that only Adeeb can offer.
The new show will enhance viewers’ understanding of current events and their short- and long-term impacts staying up to date with current news and political developments, exploring their immediate ramifications and forecasting their potential implications in the future. The appointment of Mr Adeeb is in line with Sky News Arabia’s wider vision to offer Arab viewers comprehensive information around the whole story and across the entire geopolitical arena. Sky News Arabia seeks to empower its audiences with all perspectives, so that they can develop their own opinions and make informed decisions.
Nadim Koteich, General Manager of Sky News Arabia, commented, “Emad Eldin Adeeb has been a key figure in the Arab media world for half a century, and we are tremendously honoured to have him on board as a talk show host at Sky News Arabia. Through his new self-titled show, ‘Emad Eldin Adeeb’, he will give our viewers an in-depth understanding of regional political events and their future implications, contributing to our wider goal of enabling our viewers to make informed decisions.” Emad Eldin Adeeb said, “The Sky News Arabia team and I share a common vision that aims to deliver a unique and serious talk show that objectively addresses the realities of our age and its current news and events, which is why I am thrilled to announce my new programme. We will delve into political developments in detail and present their outcomes clearly to Arab viewers, enabling them to form a realistic and futuristic perspective about the situation in the region. Our approach is based on the principle that every issue is open for discussion and that every individual is accountable.
Adeeb added, ""I would also like to express my gratitude to Sky News Arabia for leveraging the latest innovations to support the programme’s success. This commitment will greatly enhance our voice, our reach and our impact, seamlessly delivering content that meets modern viewers’ expectations and provides them with diverse platforms to experience and engage with our exclusive episodes and content — anytime and anywhere. I eagerly look forward to connecting with the audiences of Sky News Arabia very soon."" Some of Adeeb’s notable past interviews were with former Egyptian presidents Anwar Al Sadat and Mohammed Hosni Mubarak, as well as the late, Nobel Prize-winning author Naguib Mahfouz, in addition to numerous prominent political, literary, and artistic figures.
The addition of Adeeb’s programme is part of Sky News Arabia’s refreshed programme line-up which will roll out this year, offering a broader range of political and non-political shows designed to better serve the channel’s growing audiences and their diverse interests. This move is a key part of a wider transformation driven by IMI, the global media group with a portfolio of leading brands including Sky News Arabia. Recognising the rapid evolution of the media landscape, IMI aims to redefine how the brands under its umbrella engage with audiences, ensuring the group remains at the forefront of industry innovation.”