IMI boosts global live-experiences footprint through strategic stake in MARI and its newly expanded events portfolio

IMI Media Group has strengthened its position as a global platform connecting audiences through content, culture and experience following its investment in MARI, the international events and experiences company founded by Ari Emanuel.

Since MARI was founded in October, the company has expanded its portfolio through a series of high-profile acquisitions, including TodayTix Group and IMG’s Arts & Entertainment and Action Sports events businesses. These additions bring a wide range of globally recognised cultural and sporting experiences under the MARI umbrella, reinforcing its standing in the global live entertainment industry.

The acquisitions include landmark events such as London’s Hyde Park Winter Wonderland, which attracts more than three million visitors each holiday season, and the global Taste Festivals series, headlined by Taste of London. The IMG Action Sports portfolio also brings major properties such as the U.S. Open of Surfing in Southern California and the Nike Melbourne Marathon, extending MARI’s reach across sport, lifestyle and live culture.

IMI’s investment in MARI provides strategic exposure to a fast-growing live experiences sector that complements its media and entertainment portfolio, opening new opportunities to engage audiences beyond screens and stories. The move also aligns with IMI’s international growth strategy, connecting people through shared experiences in sport, art and culture.

MARI’s portfolio already includes major global events such as the Madrid and Miami Open tennis tournaments, as well as Frieze, the globally renowned art organisation. The investment further complements IMI’s ongoing global growth through RedBird IMI, its joint venture with RedBird Capital Partners, whose portfolio includes leading global production and entertainment companies such as All3Media, Media Res, EverWonder and Front Office Sports.