IMI Appoints Rania Masri El Khatib as Chief Brand, Marketing and Communications Officer and Sherif Badreddine as Chief Revenue Officer
IMI (IMI), the region’s leading private media investment group, today announced new appointments to its executive management team, with Rania Masri El Khatib joining as Chief Brand, Marketing and Communications Officer and Sherif Badreddine as Chief Revenue Officer. Both executives will report to IMI CEO Rani R. Raad.
These appointments support IMI’s development efforts to build and elevate the group into a globally leading media hub with a future-focused vision.
Commenting on the new appointments, IMI CEO Rani R. Raad said: “As IMI continues to grow, attracting the best talent in the industry is fundamental to driving the company’s ambitious growth strategy. We are delighted to welcome Rania and Sherif, who bring exceptional expertise and a track record of strategic achievements that will enhance IMI’s leading position in the media sector, in line with our ongoing commitment to delivering innovative media solutions that elevate our established presence in the global media landscape.”
Rania Masri El Khatib brings over 20 years of experience in branding, marketing, and developing innovative approaches to audience engagement through her work with global brands and launching local brands. Her previous roles include Chief Transformation Officer at Chalhoub Group, the Middle East’s largest luxury retail organization, before starting her own consultancy. In her new role, Rania will lead brand strategy, marketing, communications, and creative operations, with a vision to expand audience engagement across all touchpoints in a fast-paced, information-rich world. “I am excited to join IMI and contribute to an industry that not only informs people but enriches their lives and enhances their well-being,” said Rania.
Sherif Badreddine brings over twenty-five years of experience in media and advertising, having served as Commercial Affairs Director at MBC Group, where he developed a comprehensive approach focused on content innovation and alternative revenue streams. His leadership and strategic innovation mindset have made a tangible positive impact on the high-profile institutions and brands he has worked with across various sectors. In his new role, Sherif will lead the commercial operations team, ensuring product innovation and revenue growth. “I am thrilled to join IMI, a group at the forefront of media innovation and storytelling. As our content continues to engage, guide, and inspire audiences worldwide, my goal is to cement partnerships with our clients and agencies and enhance their brands’ presence in innovative ways,” said Sherif.
IMI is a privately-owned investment company focused on investing across media and digital sectors worldwide. Its portfolio includes The National, Al Ain News, and CNN Business Arabic, along with stakes in Sky News Arabia and Euronews.