IMI appoints Mona Elsaka as Chief Brand, Marketing and Communications Officer

IMI, a global privately owned media group headquartered in the UAE, today announced the appointment of Mona Elsaka as Chief Brand, Marketing and Communications Officer.

Mona is an award-winning global brand and marketing executive with a career spanning some of the world’s most recognised organisations. She held senior leadership roles at Fortune 100 and Fortune 500 companies, including PepsiCo and most recently Mastercard. Earlier in her career, she worked in the humanitarian sector with the United Nations, bringing a purpose-driven perspective to her work in the corporate world.

At PepsiCo, Mona led the company’s Premier Partnership with Expo 2020 Dubai, a globally recognised, multi-award-winning platform that showcased innovation, sustainability and culture on the world stage. She later joined Mastercard’s global sponsorships and partnerships team, overseeing some of the world’s most iconic properties, including the UEFA Champions League, Formula 1, the Cannes Film Festival, The BRIT Awards, The Open Championship, and major global cultural and entertainment platforms.

Renowned for building and transforming iconic brands, Mona is known for driving breakthrough growth, forging culture-shaping partnerships, and connecting business strategy with sports, entertainment, innovation and purpose. She brings a proven track record of leading world-class international teams, partnering with C-suite leaders and global stakeholders, and delivering impact at scale across markets and industries.

Commenting on her appointment, Mona said: “I am honoured to join IMI as Chief Brand, Marketing and Communications Officer, a group known for its commitment to impactful, credible storytelling. I look forward to working with our talented team and partners to further strengthen IMI and its portfolio of brands, including IMI Ventures, RedBird IMI, and its strategic investment in MARI, to create lasting impact and drive strategic leadership across the media, sports and entertainment ecosystem.”

In her role at IMI, Mona will oversee the brand, marketing, communications, and creative functions across the group, shaping a unified strategic vision for how IMI and its portfolio of brands are positioned, experienced, and amplified locally and globally.