IMI appoints ENG Future Media as the exclusive commercial partner for advertising sales
IMI, the global media powerhouse headquartered in the UAE, today announced the appointment of ENG Future Media as the exclusive commercial partner to handle the advertising sales and commercial services for its portfolio of media brands.
As part of the long-term partnership, ENG Future Media, will manage IMI’s commercial & advertising deals for the media group’s diverse platforms, including TV channel, radio, digital and publishing, across the MENA region and beyond. This collaboration is designed to ensure flexibility and transparency in advertising sales, while maximizing commercial opportunities for IMI and its brands.
Sharif Badreddine, Chief Revenue Officer at IMI said: “At IMI, we are dedicated to elevating the value we deliver to our clients and partners by creating impactful, tailored solutions that meet their evolving needs. This partnership with ENG Future Media enables us to optimise the commercial potential of our portfolio while maintaining our commitment to excellence and innovation in our content. In line with our vision of bringing the world closer through the power of storytelling, this strategic step allows us to amplify the voices of our partners and clients across our platforms and connect them with people across the region and beyond.”
Commenting on the appointment Rehan Merchant, Group CEO of ENG Group, said: “IMI portfolio of media assets have long been at the forefront of editorial and journalistic excellence. With the evolving media and advertising landscape the importance of developing client centric advertising and content solutions has peaked as clients look beyond 30 second ads, banner ads and traditional print executions. ENG Future Media has the capability and expertise to develop advertising solutions that optimize clients’ ROI. In partnership with IMI, we will bring various innovations to the market to maximize IMI’s commercial potential while delivering maximum value for our clients.”
ENG Future Media will be headed by Hamad Malik, to unlock the potential and growth opportunities of the project. Hamad has previously led the ad sales team of Abu Dhabi Media Network’s commercial partner and has extensive commercial expertise managing advertising and content sale operations.
ENG Future Media plans to expand its sales network to GCC to unlock the regional advertising potential for IMI. This agreement will cover the commercial services for the IMI Network, which includes Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic.
ENG Worldwide is a pioneer in out-of-home and signage solutions throughout MENA. The company was established to cater to growing demand of out of home signage of a young and growing economy of UAE. The company has since diversified in boarder marketing space while it remains true to its vision of providing growth driven marketing solutions for its clients.