Al Jazira Club and IMI Group announce partnership agreement

Al Jazira Sports Club, one of the biggest and most prestigious sports clubs in the United Arab Emirates, has signed a partnership agreement with IMI, a privately owned global media group headquartered in the UAE, appointing IMI as the club’s official media partner through the 2026/2027 season.

This partnership brings together two Abu Dhabi-based organizations with a shared commitment to excellence, creating success stories, community engagement, and innovation. Al Jazira Club and IMI will collaborate on opportunities to enhance the club’s media and community presence, increase fan engagement, and support the growth of digital sports content in the UAE.

The group will join the club’s network of partners until the end of next season, with the collaboration focusing on strengthening the club’s media presence across its platforms, enhancing digital content, and delivering media training for Al Jazira athletes and staff.

Commenting on the partnership agreement with IMI, Mr. Jamal Saeed Al Nuaimi, Group CEO of Al Jazira Club, said: “We are delighted to welcome IMI as a media partner of Al Jazira Club. This partnership reflects our ambition to work with leading institutions in Abu Dhabi that share our commitment to innovation, storytelling, leadership, and positive impact on society in both the sporting and media spheres. We are confident that together we will succeed in creating added value for our fans, partners, and the community.”

Mr. Ali Yousef Al Hammadi, Chief Operating Officer of IMI, said: “Our partnership with Al Jazira Club reflects IMI’s commitment to strengthening its community presence through impactful initiatives. Sport has a unique ability to unite people, and through this collaboration, we aim to support local talent, attract new audiences, and create content and experiences that extend beyond the pitch.”